"Chomaha"
In 2024, UCSB Baseball hosted an NCAA Regional at Caesar Uyesaka Stadium for the first time in program history. To build anticipation, I led the "Chomaha" marketing campaign which included this video released before the first game. It was posted in collaboration with NCAA Baseball and reached 180K views, 23K likes, over 400 shares and 114K total accounts engaged.
"Home At Last"
After field renovations forced UCSB Baseball to play its first three series of the 2024 season on the road, their return to Caesar Uyesaka Stadium was due to be electric. I created this hype video to commemorate their return and draw fans to the games. It received 54K views, 2.9K likes and engaged over 38K accounts from our social channels alone.
"Duck Hunting"
Over the years, an unlikely baseball rivalry has emerged between UCSB and the University of Oregon as the two schools play each other annually. In 2024, UCSB continued its hot streak against the Ducks, winning the series in the below-freezing temperatures of Eugene. I created a video recap of the weekend which was posted in collaboration with NCAA Baseball garnering 81K views, 17K likes and engaging over 60K accounts, 92% of which being non-followers.
"The Series of the Year"
The 2024 season saw UC Irvine and UCSB locked in battle at the top of the Big West, naturally when the two teams met in April, the contest was due to be fierce. As the series was played in Irvine, I created this hype video to attract our fans to view the series which included a massive 5-4 win on ESPN2 on Saturday. The video got 16K views, 1.2K likes and engaged over 9K accounts, 48% of them being non-followers, even though the video was posted exclusively to UCSB Baseball social channels.
